Facebook for business
This is why any business – big or small – should consider advertising on Facebook. It’s a great opportunity for a company to make online sales, get a following around the brand, create a platform where customers can discuss the products and, when done successfully, let people spread the word about your qualities.
Twitter for Business and Marketing
Your Twitter account and profile are the foundation of your Twitter experience. It’s your chance to tell your business story to the Twitter community. It is important that your Twitter presence have the same look and feel as your other online tools. This helps people identify your business and builds trust. Choose an account name and images consistent with your other online presences and your brand.
Use LinkedIn Company Pages
Let’s start with LinkedIn. Why not learn from the source itself? LinkedIn’s own company page offers some insight into what works for effectively engaging your target audience. In many cases, LinkedIn’s company page status updates are tied to an ongoing, larger campaign. Most recently, LinkedIn posed a question to its identified “influencers” who contribute their unique thought leadership content to the site.
Use YouTube for Business
This step is often overlooked by small businesses. Your YouTube channel is basically your house for the videos you create and upload, the videos you have selected as favorites, and those that you have organized into a playlist. A customized channel gives you the opportunity to add and showcase your company’s branding with specific colors, information and links to your website and/or relevant social media pages.